CASE // Viruseptin

Launching cold spray

When the Swedish medical company Karo Pharma wanted to introduce the cold spray Viruseptin in Denmark, we were tasked with driving a successful launch campaign. This was our brief:


“The primary target group were women 60+, but families with kids should not be forgotten. And don’t be like the competitors and show a sick person getting better!” Those were the words from Karo Pharma and was sweet music to our ears.

What we did? In short, we developed a concept, which is a humorous tribute to the primary target group – the grandmothers – who always step in when our kids are sick.

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