CASE // Viruseptin
Launching cold spray
When the Swedish medical company Karo Pharma wanted to introduce the cold spray Viruseptin in Denmark, we were tasked with driving a successful launch campaign. This was our brief:
“The primary target group were women 60+, but families with kids should not be forgotten. And don’t be like the competitors and show a sick person getting better!” Those were the words from Karo Pharma and was sweet music to our ears.
What we did? In short, we developed a concept, which is a humorous tribute to the primary target group – the grandmothers – who always step in when our kids are sick.