CASE // VIPP
No more trash talk
On november 7th, 10 mins. after AP called the result of the presidential election, Vipp posted this statement on their social channels. The company - mostly known for its iconic bin – chose to take a stand and express the hope for a clean slate.
It sparked a wave on Vipp’s social channels unlike anything the company had ever seen before. And it spread like crazy. Retrieving more than half a million views. Purely organic without a single dollar in paid budget. A proof that consumers reward brands that take a stand.
- Paid Budget: 0$
- Organiske views: +500.000
- 287% of followers reached (bench mark for organic posts for design companies are down to 2%)
- Major kudos from the company’s stakeholders.