CASE // Max Factor

Max Factor MyStory Campaign

Execution and production of influencer campaign for the Nordic countries to foster engagement of the different social communities, while leveraging the organic reach of the ambassador and successfully commercializing and bringing to life the concept instore.

Max Factor believes that beauty comes from within and women should celebrate their multidimensional, holistic beauty, and all aspects of their lives and achievements.

This campaign should bring to life and nurture the purpose of Max Factor of enhancing the individual authentic beauty of every woman, letting it shine through their individual stories.

For the Danish market we created a campaign with beautiful and strong Sarah Grünewald.

The video obtained a stunning completion rate of 67% on online tv – way above benchmark. And the entire campaign – consisting of a wide deck of creative assets – reached a remarkable 87% of the target audience.

We also planned and executed the campaigns for 3 other Nordic countries.
Featuring actress Pia Tjelta of Norway, Finnish singer-songwriter and actress Paula Vesala and Swedish tv-host Maria Serneholt.

In all Nordic countries the campaign was carried out all along the customer journey and onto the point of sale.