CASE // Alternativet

A hope in the darkness

At the Danish local election during November 2017, Alternativet needed an election poster that would separate them from the other parties and make them stand out in the darkness that covers Denmark in the month of November. That is why we made the world’s first election poster that glows in the dark. Something to light up the darkness. A hope.

While other posters got lost in the dark, our HÅB shined through. Not just in the streets of Denmark, but also in Danish newspapers, on national television, radio and through thousands of tweets, Instagram-post and Facebook-shares. It became the talk of the town… and the election.