CASE // RFSU
Saluting all sizes
To celebrate diversity in its true sense we decided it was time for a big salutation to penises in all shapes and sizes – together with Scandinavian brand, RFSU. it’s important to remember to celebrate the healthy, joyful and predujice-free sexuality – and to speak openly of topics that many still consider taboo: sizes. This clever outdoor – where the condom actually changes size as the bus stops and goes – is part of a campaign with which RFSU salutes all sizes, while informing of the brand’s diverse portfolio of condoms. All sizes are right… as long as you find your right size.