CASE // VIPP

No more trash talk

On november 7th, 10 mins. after AP called the result of the presidential election, Vipp posted this statement on their social channels. The company - mostly known for its iconic bin – chose to take a stand and express the hope for a clean slate.

It sparked a wave on Vipp’s social channels unlike anything the company had ever seen before. And it spread like crazy. Retrieving more than half a million views. Purely organic without a single dollar in paid budget. A proof that consumers reward brands that take a stand.

Key Facts:

  • Paid Budget: 0$
  • Organiske views: +500.000
  • 287% of followers reached (bench mark for organic posts for design companies are down to 2%)
  • Major kudos from the company’s stakeholders.