CASE // Lundbeck
New corporate film
”Tirelessly dedicated to restoring brain health”: this is the purpose that Lundbeck asked us to express in their new corporate movie. To capture this mission, we created a poetic film celebrating the electrochemical wonder that is the human brain. It’s amazing how millions of electrochemical signals lie behind our every thought and emotion. Yet it’s also incredibly fragile, and all it takes is a tiny imbalance for things to go wrong. This film is helping Lundbeck drive their new purpose while raising awareness of brain diseases and their pursuit of lasting cures.