CASE // Dacia
Is it Lassable to drive to work in reverse?
Watch the film to find out if it is Lassable to drive in reverse all the way to work.
Dacia is a relatively unknown brand in Denmark. Luckily for us Dacia has a famous ambassador; the stuntman, film instructor and adventurer Lasse Spang Olsen. Due to his nature Lasse was already involved in a lot of stupid and dangerous activities so the concept idea “Is it Lassable” was right in front of us as we developed a 360-degree awareness campaign. To proof that a Dacia is much more car than you expect Lasse is testing his Dacia in all possible and impossible ways. Watch the film to find out if it is Lassable to drive in reverse all the way to work.